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	Executive Opinion Poll: Market-Driven Initiatives
	Do you claim to be a "Market-Driven" company?* Yes No Uncertain
	What does the phrase "Market-Driven" mean to you?*
	Has your company adopted "Market-Driven" initiatives?* Yes No Planning
	If yes, please ellaborate:
	If not, what is most preventing the adoption of market-driven initiatives in your company? Funding Resources Current organizational structure Executives making it a priority No clear return on investment Don't understand how to do it Other: Other Value
	What one title has corporate responsibilities for cross-organizational market-driven initiatives?* COO CEO President Chief Marketing Officer SVP of Business Development No one person has cross-org responsibilities Other: Other Value
	What corporate title has corporate responsibilities for the performance of sales, marketing and product management within your company?* COO CEO President Chief Marketing Officer SVP of Business Development No one has responsibility for cross-org performance Other: Other Value
	What internal department CURRENTLY represents the "voice" of the buyer when making business decisions?* Sales Executives Marketing Communications Product Marketing Product Management (Development) Other: Other Value
	What internal department SHOULD represent the "voice" of the buyer when making business decisions?* Sales Executives Marketing Communications Product Marketing Product Management (Development) Other: Other Value
	Has your company invested into sales process training (e.g., Value Selling, Solution Selling, Miller Heiman, CustomerCentric Selling) for it's salesforce?* Yes No Planned
	What best dscribes the existing diagnostic back-end process used to measure your sales cycle performance?* We do not have a diagnostic back-end process We have a sales tool measuring average sales cycle process metrics (e.g., average deal size, length, closure rate) We have a CRM or sales enablement application that houses relevant sales-facing data We conduct win/loss analysis with discipline and regularity Other: Other Value
	How would you best describe your return on the sales process training investment?* We received substantial return on our investment Our opportunity closure rate increased It provided a much needed standard nomenclature for our sales cycle It provided sales forecasting improvement We received little return on our investment Other: Other Value
	Has your company invested into a delivery framework (e.g., Pragmatic Marketing) for its product management? Yes No Planned
	What best describes your organization's efforts to conduct Win/Loss Analysis with discipline and regularity?* Conducted with discipline and regularity Irregularly conducted by sales to discover the reason an opportunity was lost Qualitative interviews conducted by product management We don't achieve "actionable" results We do not conduct Win/Loss Analysis
	How would you rate the belief that marketing, sales and product management work together to understand your buyer?* Dysfunctional / They don't work together Needs work and focus Uncertain Somewhat satisfied Satisfied
	What investment best describes your plans to implement and adopt market-driven strategies to better align with your buyer?* Already made the investment Employee classroom training Will involve consultants We plan to staff a dedicated department We are just beginning internal initiatives We have no market-driven plans Other: Other Value
	Please provide any comments on discovery, philosophies, obstacles, best practices, lessons learned or desired (but not provided) solutions to enable market-driven initiatives