Basic Information
	Name* First Name Last Name
	Company Name
	Email*
	Phone*
	Website
	When did you launch your business?
	How did you hear about Mom Invented?

	About Your Company
	Describe your company and your product (or product line)
	Why did you start this company and when?
	What were your initial goals?

	About You
	Describe yourself and your family. What is your background and how does it relate to your company? Don't forget to include your children's names and ages
	What was your 'aha' moment when it came to starting your business?

	Product Development
	What process did you follow to develop a prototype?
	How did you determine your product’s marketability (is there a need, would people buy it)?
	How did you find a manufacturer for your product?
	Were there any setbacks in product development that had to be overcome?
	What was the biggest learning curve in terms of developing your product?

	Marketing
	Through what markets are you selling (retail, wholesale, internet, specialty sales)?
	What secrets have you learned in terms of publicity and marketing your product?
	What was the biggest learning curve in terms of marketing your product?

	Finances
	How did you finance your business? Personal contributions, loans from friends & family, loans from bank, credit cards, outside investors, etc.
	How much money have you invested so far? How do you feel about that?
	What is your company’s current financial picture and what are your projections?

	Success
	What has been your greatest success or high point with your product or business?
	Have you experienced a low point in business? If so, how did you get back on track?

	Time Management
	How long did it take to get your product from idea to market (conception to product launch)?
	How have you managed to juggle the roles of business owner and mom? What falls by the wayside?

	Support
	What kind of support system do you have in place personally and professionally?
	Who has been your biggest source of inspiration? What keeps you going?

	Sharing Your Experience
	What surprised you most about the process of starting your business?
	Are you using Social Networks to help build your business? How?
	What advice would you offer other moms developing their products/ideas?
	Is there anything else you would like to add?